Globe Life Field — the home of the Texas Rangers — will help Major League Baseball keep the playoffs and World Series going in the face of COVID-19 and pandemic-related social distancing rules.
The stadium plans to host some of the National League playoffs, and the World Series.
(Related: Torchmark to Change Its Name to Globe Life)
In a normal year, the participating teams would meet for the playoff games and the World Series games in their own stadiums.
This year, because of efforts to minimize participants’ exposure to the virus that causes COVID-19, organizers are putting all of the games in four bubble locations.
Globe Life is based in McKinney, Texas. The company changed its top-level holding company name to Globe Life, from Torchmark, in August 2019.
Before that, Torchmark used the Globe Life name for its Globe Life life insurance company subsidiary.
Globe Life had the naming rights for the Texas Rangers’ old stadium, Globe Life Park, from 2014 to 2019. The company’s naming rights deal applies to the new Globe Life Field stadium through 2048.
The Rangers played their first regular season game in the new stadium, in Arlington, Texas, in July.
The new stadium has a retractable roof and a climate control system.
Jennifer Haworth, Globe Life’s chief marketing officer, said in a comment included in the baseball scheduling announcement that the company is so proud to see the playoffs and World Series coming to Globe Life Field.
“This will be a great opportunity for our community and for Globe Life Field to showcase its state-of-the-art facilities as the World Series site,” Haworth said.
For Globe Life and other life insurers, the playoffs and World Series games may be a new chance to draw consumers’ attention to the idea of buying life insurance.
Texas itself has faced a severe COVID-19 outbreak. The state has recorded a total of 143,488 deaths for the period from Feb. 1 through Sept. 12, or about 14% more than the expected number, according to data from the U.S. Centers for Disease Control and Prevention. That implies that the state has experienced about 20,000 deaths due to COVID-19 or pandemic-related health care system disruption.
— Read Torchmark Announces Move To Texas, on ThinkAdvisor.