Married women who account for a majority of household income may have tricky relationships with their spouses, and they want advisors who understand them.
Analysts at New York Life Investments have published some data on the “married woman breadwinner” market in a summary of results from a new consumer survey.
The survey sample included 500 married women breadwinners ages 25 and older, and 165 of the married breadwinners’ spouses.
About 52% of the married woman breadwinners surveyed said they’re in charge of their households’ investing. Only 8% of the spouses agreed with the breadwinners.
Similarly, 54% of the married woman breadwinners identified themselves as the primary point of contact for financial advisors. Just 14% of the women’s spouses had the same view.
“In contrast, 33% of their spouses view themselves as the primary point of contact, while 14% of married breadwinners believe that to be the case,” according to New York Life investments.
— Read 5 Steps for Closing the Gender Gap in Sales, on ThinkAdvisor.