LPL’s Burt White: Do More Than Apply ‘Digital Lipstick’

‘You, Part II’

“How do you become you ‘part II,’ and how do you never lose your own Miss Piggy and evolve by adding your own Yoda?” White asked. 

For its part, LPL aims to support advisors in “managing a more dynamic practice and running a smarter practice,” he said, noting that the coronavirus seems to have pushed some companies to “move to digital.”

Three new technology efforts that are part of the IBD’s strategy are the introduction of:

• Meeting Manager to organize and run client meetings, with resources like an agenda builder, smarter scheduler and client insights.
• An update to e-Signature, so advisors can group documents needing signatures together and give clients one request when opening new accounts, for instance.
• A new Account View client portal to let investors sign a complete paperless agreement “with one click.”

Other Initiatives

The firm says that some 1,000 advisory groups are using its business solutions for administrative, marketing and CFO support. These were rolled out a year ago.

It also launched an M&A platform, Assurance Plan, to help when advisors experience unplanned exits from the business last summer.

On Friday, LPL says, Focus will feature keynote speakers Madeleine Albright and Colin Powell.

— Check out LPL Pledges $1B to Put Advisors on Growth ‘Superhighway’ on ThinkAdvisor.