The financial and retirement arm of American International Group launched a new television ad campaign this past weekend.
AIG’s Life & Retirement unit began running the first commercial in a new “We see the future in you” campaign on ESPN and CBS, during the 2020 PGA Championship. (The three-day tournament took place in San Francisco and ended Sunday.)
In reaction to the ad, popular financial industry blogger Michael Kitces tweeted: “Welcome to the new era of Reg BI marketing.”
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AIG started the ad campaign with “Amazing Mom,” a commercial that was created remotely, due to COVID-19 social distancing concerns.