Alliant Insurance Services — a Newport Beach, California-based property and casualty insurance distributor — has agreed to acquire Senior Market Sales (SMS).
SMS is an Omaha, Nebraska-based distributor of life insurance, health insurance, travel insurance, long-term care insurance and annuity products aimed at people ages 60 and older.
Milton Kleinberg, a longtime insurance agent and general agent, started SMS, as a Medicare supplement insurance agency, in 1982. He brought his son, Hershel Kleinberg, in as chief technology officer, in 1997. Jim Summers became the president.
The company now has about 300 employees and relationships with about 65,000 agents. It offers agents training services, technical support services and marketing support services.
SMS sales trainers have written many articles for trade publications over the years.
About a year ago, SMS positioned itself as a company that had an in-house Medicare plan database that could help agents cope with problems with an update of the official Medicare Plan Finder system.
Federal Life Group recently began working with SMS to roll out a series of new Medigap products.