P&C Broker Agrees to Acquire Senior Market Sales

Federal Life Group recently began working with SMS to roll out a series of new Medigap products.

The would-be buyer, Alliant, is known as an enthusiastic acquirer of sales talent. Aon and Wells Fargo, for example, have gone to court in some cases to try to keep Alliant from luring producers away.

Alliant is not saying what has agreed to pay for SMS, but it says that it intends to make SMS part of its employee benefits group.

After the deal is completed, SMS will keep its name, its staff and its headquarters, according to Alliant.

Tom Corbett, the chief executive officer of Alliant, said in a comment about the deal, which was included in the deal announcement, that acquiring SMS will help Alliant provide brokers and their clients with services beyond today's employee benefits.

"This solidifies our commitment to a full-service benefits platform and diversifies our offerings with innovative new technologies, tools, and resources that will further enhance our products and services to agents across the U.S.," Corbett said.

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