Amalgamated Life Rebrands
A tagline will highlight the company's benefits administration and care management services.
Amalgamated Life Insurance Company is trying to make more use of the Amalgamated name and help people understand what it does.
(Related: Amalgamated Life Adds Voluntary Group Term Life)
The White Plains, New York-based life and health insurer was founded in 1943. It’s licensed in all 50 states and the District of Columbia. It sells products such as group term life insurance, group disability insurance, medical stop-loss insurance, specialty drug cost management services, and many voluntary benefits products, such as voluntary dental insurance and voluntary critical illness insurance.
Amalgamated says it will be changing the names of some of the companies in its corporate group, and adding a tagline to preferred version of the corporate group name.
The company will call its corporate group the “Amalgamated Family of Companies.
The corporate group tagline will be “From Insurance & Benefit Administration to Care Management.”
The company will be changing the name of the plan administrator unit to Amalgamated Employee Benefits Administrators, from AliCare.
The name of the medical management unit will change to Amalgamated Medical Care Management, from AliCare Medical Management.
Paul Mallen, Amalgamated’s chief executive officer, said in a comment that the company and its products have grown since 1943.
“While we were using the Amalgamated Family of Companies as an umbrella branding tool, our companies’ names did not readily reflect this,” Mallen said.
The company has revised its websites and created new marketing materials, signage, print advertisements, and other collateral materials to reflect the rebranding.
The company has also had to apply for affiliate name changes in all 50 states and the District of Columbia.
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