LPL Financial says it’s moving its financial advisors away from voice-based contact for some services and support. Instead, the 16,763 affiliated advisors will use new live chat and call-me request technology on LPL’s ClientWorks platform.
In addition, when calling LPL, advisors can use options for callback assistance and voice-response routing to reach a service professional about a particular task.
“With these enhancements, advisors are able to streamline their efforts to gather accurate information, saving them time and leaving them confident with the service they receive from LPL as their partner,” according to Chief Customer Care Officer Dayton Semerjian.
The independent broker-dealer says it’s added on-demand access and self-service capabilities to help advisors make fewer calls and “minimize interruptions in their workflows,” Semerjian explained.
As of March 31, LPL’s total assets were $670 billion, with fee-based (or advisory) assets accounting for nearly half, or $322 billion.
Total net new asset inflows in the first quarter were $12.5 billion, and recruited assets were $8.4 billion.
LaSalle St. Adds Help Desk
Separately, LaSalle St. — which includes a BD, RIA and insurance-services business — has rolled out a new fund and annuity help desk for its 300 advisors.