Brian Hamburger is the founder and leader of the consultancy MarketCounsel and the Hamburger Law Firm, for which he serves as chief counsel. He also is host of the yearly MarketCounsel Summit events for RIAs.
What we’re facing is daunting, but I am heartened by the moments of triumph in everyday acts of courage, humanity and love. Although these are trying times for all of us, I’m optimistic that the color in our lives will return soon.
During the pandemic, advisors need to do more than manage; they need to lead. I mean, right after their health and safety and that of their loved ones, people are concerned about their money.
But a move is underway that aligns with an advisor’s fundamental value. Fewer people seem fixated on performance and more seem inquisitive as to whether they have enough to live the life they’ve imagined.
To that end, advisors need to be out in front of their clients, they need to be there to lead their staff through all of this and, of course, to find opportunities in this current environment. Advisors need to remind themselves every morning that this is what they’ve trained for: to be their client’s trusted advisor.