There are three things that can happen with your culture in a crisis: It can get worse, it can stay the same as it was before the crisis (this is the unlikeliest option), or it can get better.
Right now, we find ourselves in a common crisis. We’re all experiencing disruption to our daily lives. And if you aren’t intentional about how you treat your people, it’s very easy for your culture to deteriorate as your team is spread across the country and working remotely, probably for the first time.
But even though we are in the middle of turbulence, this is a time when you can build an incredible amount of goodwill and loyalty within your team — if you take the right approach.
Let’s look to the NBA for two polar opposite approaches to team0building in a crisis.
Mark Cuban, celebrity billionaire and owner of the Dallas Mavericks, immediately announced that the team’s hourly workers would be paid and that their jobs were safe when news broke that the NBA season was postponed due to COVID-19.
On the other side, though, you have the CEO of the Houston Rockets and owner of a restaurant chain, who immediately started to lay off staff in various companies.
Whether you take care of your team first or put your profits first will be easy to see in a crisis. And your choice will impact your business far longer than any economic downturn.
If you’re wondering exactly how to create a winning culture, even during a crisis, I believe there are the four steps you should take to keep your culture together, keep employees happy and create loyalty when you experience a crisis.
The four steps are simple in theory. But if you don’t take time to intentionally think about and enact each, it’s all too easy for your culture to slide.
Here’s what you need to know.
Step 1: Revisit core values
What does your firm stand for? Your values shouldn’t change because of a change in operational processes or a change in an employee’s work location.
If you’ve taken the time to establish and communicate your values, you should be in good shape. If not, start right away.
Step 2: Have honest conversations
Take a step back to look at your behavior and how you treat your team. Are you being empathetic, caring, and compassionate?