Building a real estate business is about location, location, location.
Building a profitable life insurance agency is about renewals, renewals, renewals. The best sales an agent can make are to happy clients who are keeping existing policies and annuity contracts in place.
(Related: 3 Ways to Retain Clients and Grow Your Base)
If you own an insurance business and are starting to train people who are new to insurance sales, here are three beliefs to instill, right out of the gate, to help those people become agents who will maximize retention of high-quality business.
- They are business men or business women. Entrepreneurs. Business owners. Not just order takers.
- They must build a clientele par excellence.
- Renewals, renewals, renewals.
Then, let the training begin. Here’s what a new agent’s day might look like.
7:00 a.m. Arrive at the office, drink coffee. Review what’s going to happen on that day.
7:30 a.m. to 8:30 a.m. Study and complete the training workbook.
8:30 a.m. to 9:30 a.m. The training supervisor reviews what the new agent has learned from studying and completing the workbook.