A video, and tweet, that convey the idea, "You may not always be there for your loved ones, but you can always take care of them. Keep your promise, and #InsureYourLove. " A screenshot of a Life Happens “Insure Your Love” video. (Credit: Life Happens)

Life Happens is in the middle of promoting its annual valentine to life insurance awareness, the February #InsureYourLove campaign, on Twitter, Facebook and other social media services.

(Related: The Love Letter Strategy)

Some of the campaign promotional materials use heart imagery, in an allusion to Valentine’s Day.

But Life Happens is emphasizing use of imagery that conveys the idea, “A Promise Kept.”

On Twitter, for example, a video pinned to the top of the Life Happens Twitter feed shows a woman recalling the day when her husband proposed to her, and told her that he’d always take care of her. Her husband later fell ill and died.

“Because he’d gotten life insurance,” the woman says, “he was able to keep his promise.”

Faisa Stafford, Life Happens’ president, has created another video aimed at financial professionals. “Did you know that three out of four consumers believes financial security is the ultimate act of love?” Stafford asks financial professionals in the video. “This being #InsureYourLove Month, and Valentine’s Day just around the corner, what better time than now to be talking to consumers about how life insurance is the ultimate financial security product?”

Life Happens is also organizing events related to the campaign, such as a Twitter chat with the National Association of Insurance and Financial Advisors, at 1 p.m. Eastern Time Thursday.

— Read Life Happens Names New Presidenton ThinkAdvisor.

— Connect with ThinkAdvisor Life/Health on FacebookLinkedIn and Twitter.