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February 12, 2020 at 06:17 PM
Life Happens is in the middle of promoting its annual valentine to life insurance awareness, the February #InsureYourLove campaign, on Twitter, Facebook and other social media services.
(Related: The Love Letter Strategy)
Some of the campaign promotional materials use heart imagery, in an allusion to Valentine’s Day.
But Life Happens is emphasizing use of imagery that conveys the idea, “A Promise Kept.”
On Twitter, for example, a video pinned to the top of the Life Happens Twitter feed shows a woman recalling the day when her husband proposed to her, and told her that he’d always take care of her. Her husband later fell ill and died.
