Hunger for Voluntary Life Is Still Out There: OneAmerica

OneAmerica — the Indianapolis-based parent of American United Life Insurance Company — hired the Harris Poll to conduct the survey. The survey sample included 1,017 U.S. workers ages 18 and older who were employed full-time or part-time.

When OneAmerica sponsored a similar but somewhat different survey in 2017, it found that 45% of the participants reported having voluntary life insurance. About 45% of the participants without voluntary life insurance said their employers did not offer voluntary life insurance benefits.

Dan Aiello, a regional vice president at OneAmerica, said in a statement about the new results that September is Life Insurance Awareness Month.

He said employers can play a role in helping employed Americans protect their families.

"For most employes, the workplace is now the only opportunity to be educated about and purchase life insurance from a fully vetted carrier," Aiello said.

— Read Brooke Shields to Promote Life Insurance Awareness, on ThinkAdvisor.

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