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Technology provider Chalice Financial Network says it now offers advisors its software-as-a-service plans for less than $100 a month.
The news comes less than two weeks after Charles Schwab started selling its Intelligent Portfolios Premium plan to investors for $30 a month rather than charging 0.28% of assets each year.
Since its launch in January, Chalice has beaten its business goals, according to Chairman and CEO Keith Gregg, and that means it can lower its prices: "This accelerated growth enables us to immediately make good on our promise to continuously deploy our growing scale and resources towards enhanced cost savings for independent financial advisors who join us as members."
The firm, which has been on a roadshow for the past few months, sees further growth ahead as advisors seek out new ways to add technology.
