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February 08, 2019 at 03:45 PM
Ethos Technologies, a web-based life insurance broker, has formed a relationship that could help it do more business with financial institutions.
(Related: Robert Downey Jr., Jay Z, Durant Back Life Insurance Startup)
Franklin Madison Group LLC, a company that markets financial services to financial institutions, said earlier this week that it has agreed to offer the Ethos term life insurance program to its 3,500 financial institution clients.
Franklin Madison cited Ethos use of an automated system that lets consumers apply for life insurance in 10 minutes, with 99% not having to go through any additional medical testing.
Ethos has raised about $46 million in funding from a group of investors that includes Sequoia Capital, Accel, GV, Stanford University and Arrive.
In other life insurance marketing news:
LifeScore Labs, a Boston-based risk-scoring subsidary of Massachusetts Mutual Life Insurance Company, has introduced a risk-scoring tool for consumers: the MyLifeScore360 system.
The systems asks consumers to answer 10 questions about characteristics such as age, height, weight and smoking-status. The system then signs a consumer risk score ranging from 1 to 100.
The new system is a version of a system LifeScore Labs began offering to life insurers in 2018.
