Investors have been beating up on the price of Snap Inc. stock in recent months — but many life insurance shoppers have told LIMRA that they use Snap’s Snapchat social media service to shop for life insurance.
About 24% of 1,500 recent U.S. life insurance shoppers surveyed said they used Snapchat when they were shopping.
LIMRA reported that survey finding in a recent industry trends analysis.
Snapchat came in fifth on LIMRA’s social media use list.
LIMRA found that 91% of the life insurance shoppers they surveyed looked online for information about life insurance.