Financial research firm Dalbar has named Cory Clark as its chief marketing officer. Clark has been with the firm for 12 years and recently was its director of the Research and Due Diligence division.
“I am confident that as our ambassador, Cory will expand the use of today’s best practices as well as new practices that continue to evolve,” according to Dalbar CEO Louis S. Harvey. “His goal will be to give a competitive business advantage to Dalbar’s clients.”
As CMO, Clark will help financial firms improve their customer experience, regulatory compliance, data security and work to lower costs.
“I’m thrilled to take on this new role and its attendant challenges,” said Clark in a statement. “As CMO, my focus will be to ensure the industry continues to make effective use of the best practices we provide, and in a manner that supports firms’ evolving business goals in our rapidly changing industry.”
Earlier this year, Dalbar worked with ThinkAdvisor on “The State of Authentication in Financial Services.” The most significant finding of the research is “generally how passive people are about the subject,” Harvey explained.