Life insurance marketers may be having a harder time getting consumers’ attention in big U.S. cities this year.
Analysts at iQuanti, a Jersey City, New Jersey-based market research and media campaign management firm, have included figures hinting at that possibility in a new analysis of Google local search volume data.
Web users throughout the United States were about 1% more likely to be searching for live-human life insurance advice this past March than they were in March 2017, according to an iQuanti “switchover moment” chart based on Google search data.
For New York, Los Angeles and Chicago, life insurance switchover moment search activity was down 18%, iQuanti found.
For the first quarter as a whole, national life insurance switchover moment activity is down about 3%. Life switchover activity in New York, Los Angeles and Chicago is down about 43%.
The iQuanti analysts prepared the Google search data analysis at the request of ThinkAdvisor Life/Health.
Google lets a user limit a search to results for the user’s own community. A user in Chicago, for example, can look for insurance agents based only in Chicago.