Let’s play a game…
The next time you find yourself in a group setting and the conversation dies down to that awkward, don’t make eye contact silence, break the ice by blurting out, “So what do you guys think about whole life insurance?” I bet that this out of the blue question will generate a surprising amount of debate.
(Related: How to Compare Life Insurance Policies)
Whole life insurance stinks and here are the indisputable reasons why:
- Commissions: Life insurance salesmen typically make a base commission of 55% of your first-year premium.
- Financial entertainers say buy term and invest the difference is a better deal.
- There’s no need for permanent insurance, unless you want to spoil your kids and grandkids.
- Cash value buildup takes forever and has a poor return.
- Nobody has it.
Out of fairness, let’s address each one of these arguments from an empirical standpoint…
1. Commissions are a reality of any sale, whether it be your home, car, medical device, or new TV. A salesman’s true task is to motivate a buyer to act in their own best self-interests. Most companies will agree that repeat business and good will are the drivers of sustainable success. This validates the old saying, “Good news travels fast, but bad news travels even faster.”
For the sake of deliberation, assume the agent across the table is a commission-driven financial sales representative, advising a client with $20k of a disposable income for “financial planning”. Most investment advisors will charge a management fee that nets them 1% (some go much higher than this). A $20k annual investment over a 30-year study period earning 7% annually will generate $190,258 to the advisor. If another advisor were to allocate the same $20k annually to a whole life insurance policy for 30 years, he would receive $57,400 over the same period (assuming 55% first year commission plus 29 years of renewals at 8%). On either side of the coin, cost should only be an objection in the absence of value. Just because one product produces commissions does not necessarily make it wrong, just as another product with reduced fees does not make it better.
2. Buy term and invest the difference (BTID) is a strategy widely promoted by media talking heads and investment-oriented financial planners. This article will discount the financial entertainers of the world as their benchmark is purely total viewers/listeners. Rambling about the sexy stock market each day is exciting to an audience, whereas there’s not much a host can due to spice up whole life insurance. A fitness magazine could publish one issue stating the need to follow the food pyramid and exercise for 60 minutes a day, very effective, but they’d be out of business after one month. “This month’s secret to losing 20 lbs” is always more enticing.