John Hancock emphasized efforts to improve the life insurance sales process, and policyholder wellness programs, today as it installed two permanent executives at the John Hancock Insurance unit.
John Hancock, a Boston-based division of Manulife Financial Corp., named Brooks Tingle president of the insurance unit.
The company named Linda Levyne to be senior vice president and head of sales and distribution at the insurance unit.
Tingle and Levyne have both handling those jobs on an interim basis since last summer.
Tingle, who had been senior vice president for marketing and strategy at the insurance unit, took over after Michael Doughty left to become the president of Manulife Canada.
(Related: Craig Bromley Leaves Top John Hancock Post)
Marianne Harrison, the president of John Hancock, continues to hold that title. Tingle reports to Harrison.
Manulife, which is based in Toronto, has been making a number of management changes in recent years.
Like many other North American life insurers, the company has had to wrestle with the effects of low interest rates and relatively slow growth in the U.S. market.
In the past, John Hancock was one of the leading issuers of long-term care insurance (LTCI) and annuities, and it still has large blocks of LTCI and annuity business to manage.
The announcement about Tingle and Levyne includes a statement from Harrison. In the statement, Harrison talks about John Hancock’s new, streamlined life insurance underwriting process, and about the company’s Vitality program, which gives life insurance policyholders rewards for exercising, eating healthy foods, and doing other things that might help them live longer.
Harrison said John Hancock is on a “journey of reinventing the life insurance experience for U.S. consumers.” She cited Tingle and Levyne’s work on launching and marketing the Vitality program as an example of their ability to transform the U.S. life insurance industry.
— Read Manulife Could Separate From John Hancock on ThinkAdvisor.