New digital sales systems, big marketing campaigns or demographic math may have increased the number of young U.S. residents shopping for individual life insurance last month.
The activity increase for September was the biggest year-over-year increase MIB has reported for consumers in that age group all year.
(Related: Young Consumers’ Life Activity Rises: MIB)
MIB — a Braintree, Massachusetts-based insurance applicant data collection group — reported a 0.2% year-over-year activity increase for consumers under 45 for August.
The overall activity level for consumers of all ages was 0.6% lower in September than it was in September 2016. But the drop was smaller than the 1.5% year-over-year decrease MIB reported for August.
For consumers ages 45 to 59, the September activity rate fell 3.4%.
For consumers ages 60 and older, the activity rate fell 1.3%.