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AIG Assets Surge by `Billions of Dollars' With Digital Push

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American International Group Inc., the 98-year-old insurer and retirement planner, is finding being tech-savvy pays off.

Consumers are pumping cash into a unit that oversees $244 billion in client assets after it invested in digital platforms to make the process easier, according to the head of the division, Kevin Hogan.

“We believe our assets are up billions of dollars as a result,” Hogan said in an interview last week at AIG’s New York headquarters, referring to digital services created for clients such as teachers and hospitals. The unit, called Valic, has set up a record number of investment plans this year, he said.

(Related: Icahn Said to Ease Off Demand for AIG Breakup Under New CEO)

The market for digital advice is likely to grow to $1 trillion by 2020, according to a recent study by Aite Group. Under Chief Executive Officer Brian Duperreault, AIG has focused on tech to streamline operations and forged a relationship with hedge fund firm Two Sigma Investments to work on deals with small-to middle-sized businesses.

AIG shares slipped 1% to $60.38 at 1:12 p.m. in New York, extending its decline for the year to 7.6%.

Hogan leads the life and retirement business, a bright spot at the New York-based company that’s struggled with years of surprise costs at its commercial unit. The unit’s pretax operating income jumped 33% in the second quarter. AIG on Monday restructured its business operations, including moving the personal insurance unit into a segment overseen by new executive Peter Zaffino. Duperreault said the change would allow for “the greatest competitive advantage and ability to serve our clients.”

Valic has expanded to more than $99.2 billion in client assets, up from about $95.2 at the end of last year, while the individual retirement unit had almost $144.8 billion as of June 30. Valic has more than 1,000 financial advisors and joined with startup firm RetireUp to use new software in March.

Hogan’s team spent 18 months creating digital services for Valic. He is seeking new ways to use artificial intelligence, data and analytics, and has been working with algorithms behind robo-advising platforms to cater to specific clients in the individual retirement business. Rivals such as century-old TIAA, which is known for catering to teachers, have started online advisors.

Robo advisors began popping up shortly after the financial crisis as startups offered lower fees for digital platforms with trading and portfolio services tied to algorithms. At first Wall Street ignored them, but then large asset managers like Charles Schwab Corp. and Vanguard Group Inc. joined the industry and launched robo advisors of their own.

As the millennial generation ages, many of these platforms introduced hybrid products requiring interaction between humans and computers. Betterment is the largest independent robo with just over $10 billion in assets under management, and it recently unveiled a hybrid model. Charles Schwab and Vanguard also have hybrids.

“Robos reaffirm how big the retirement opportunity is in the U.S.,” Hogan said. “An important part of our strategy is to make sure that we’re at the leading edge of how to work with those organizations.”

—-Read Greenberg Joins in $4.4B Provider Network Deal on ThinkAdvisor.

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