PlanPlus and FinaMetrica have merged, effective Aug. 1, into one entity called PlanPlus Global.
The Toronto, Canada-based PlanPlus provides multi-currency, multi-jurisdiction financial and investment planning software and the Sydney, Australia-based FinaMetrica offers personal financial risk tolerance measurement tools. Both brands will still continue to offer their products on a stand-alone basis.
FinaMetrica co-founder Paul Resnik called the strategic match between the two brands “extraordinary.” Both have global businesses serving the corporate market and individual advisors and both have products that complement each other, Resnik said.
“The merger comes at just the right time for us to meet the market’s demands for an affordable, scalable and defensible advice solution that can be applied internationally across platforms, channels and borders,” he said in a statement.
The two firms have collaborated for more than a decade, and the merger means that PlanPlus Global can now offer an integrated solution around evidence-based investment suitability to banks, investment managers and financial advice enterprises who want to build robust, defensible planning and advice applications that can be scaled globally.
In a statement, PlanPlus founder and CEO Shawn Brayman said: “We believe we are the first truly world class provider of professional advice solutions for enterprises and individual planners. Our products range from the world’s most respected psychometric risk tolerance profiler to a goal-based robo adviser to comprehensive financial planning, all in several languages with more than 12,000 users in dozens of countries.”
The merged business serves customers in more than 30 countries with significant presences in Canada, U.S., U.K. and Australia and substantial user bases in India, Germany, South Africa and Malaysia.
FinaMetrica co-founder Geoff Davey will now exit the business after his retirement from executive roles in 2015.
—Related on ThinkAdvisor: