Great American Insurance Group has been using a photo contest to building an emotional bond with its annuity holders.
The Cincinnati-based carrier recently completed a six-month campaign that encouraged the annuity holders to submit photos of “what makes their lives great” through Facebook.
(Related: White House Unveils Trump’s First Tax-Cut Bid)
The company offered to pay $100 for each of the photos it featured on its GALiveYourLifeGreat.com campaign website.
More than 500 customers sent in photos.
Many showed what they do while on vacation.