Close Close

Technology > Marketing Technology

EMoney Launches Enterprise Division

Your article was successfully shared with the contacts you provided.

EMoney Advisor announced on Thursday that it has launched a new division, eMoney for Enterprise, to provide support and products specifically for enterprise clients.

The firm said in a statement that since 2015, it has seen a 24% increase in the number of enterprise firms adopting its platform. Enterprise clients now make up approximately 40% of eMoney’s user base, according to the company.

“We believe that the value advisors bring to their clients transcends the size of their practice, and we are committed to delivering solutions that support a wide range of advisors and firms with diverse needs,” Ed O’Brien, CEO of eMoney, said in the statement.

O’Brien, who served as senior vice president and head of platform technology at Fidelity until he took over as head of eMoney last year, noted that the firm has worked to gain its users’ trust “advisor by advisor, relationship by relationship” over the past 16 years.

“Given the experiences we’ve developed in supporting large-scale deployments – as well as a meaningful number of true enterprise relationships – we think it’s the right time to launch this new division for financial institutions looking to implement technology across their entire user-base,” he said.

He added that financial firms have unique goals, and that supporting them requires “a personalized technology partnership, no matter their size or scope.”

Some of the newest solutions for enterprise firms include office-level reporting and analytics, launched in November, to help firms see opportunities at the individual office level. EMoney’s compliance platform, Advisor Assurance, will launch April 4 with office-level compliance solutions.

Later in 2017, eMoney will launch its digital advice solution, AMP, for firms on parent company Fidelity’s brokerage platform, as well as Advisor Branded Marketing, which will let firms automatically create customized marketing materials.

An open API strategy is planned for the last quarter of 2017, with a simplified planning tool expected in early 2018.

— Read eMoney Advisor Unveils Virtual Reality, Optimized Marketing Tools on ThinkAdvisor.