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March 22, 2017 at 10:00 AM
It used to be, when consumers became frustrated with a business or service, their limited options included complaining to management or contacting the local Better Business Bureau.
Today’s business professionals may have good reason to wax nostalgic for those low-tech solutions to customer complaints as the digital age has provided each of us with the power to fire off a potentially business-killing social media comment or online review just as fast as we can tap or type.
Related: How to handle negative online reviews
In the same vein, once businesspeople (including agents and advisors) make peace with the power of online reviews, they can turn them into a powerful tool or lead generation and growth.
