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Practice Management > Building Your Business

The role of culture in business

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This week on the ShiftShapers podcast, we revisit an interview with Rick Bauman, head coach of Intellectual Capital Coaching Corp., to discuss the importance and role of culture in our businesses. He’ll explain why culture defines your organization and is the biggest differentiator in an age where differentiation is a huge challenge for many organizations.

In many practices, the laser focus on strategy overshadows culture — a critically important component of business. Rick discusses how organizational culture develops and why it’s critically important to individual practices and organizations alike. This episode will help you understand, define and sharpen your culture to deliver superior results.

At the end of the interview, learn how to get a free copy of Rick’s Cultural Engagement Assessment Tool which will help you create a starting point for improving your culture. This is a special exclusive offer for ShiftShapers listeners.