The life settlement industry is maturing. Growing consumer interest and demand for the product is helping to drive the market’s momentum, according to speakers at the industry’s recent fall conference.
Based on our experience as life settlement brokers, we concur. Over the past year, an increased number of advisors have contacted us on behalf of senior clients who own policies they no longer want or need. Many advisors are convinced that in some situations a life settlement is the most suitable, sensible, and favorable solution for the client.
Related: 5 reasons why life settlement auctions don’t make sense
But some advisors are also expressing confusion over the marketplace. Some tell us they are puzzled by the mixed signals regarding the broker’s role and the provider’s (funder’s) role.
Advisors say they are approached directly by providers, who suggest by-passing brokers. And the advisors want to know what the provider’s objective is by suggesting that agents go “provider direct.”
Here’s the short answer: Providers have a duty to their institutional funding sources to purchase policies at as great a discount as possible. However, brokers have a duty to the policy seller to obtain the highest possible value by negotiating with multiple providers for competing offers.
By circumventing the broker’s role, providers are better able to control the purchasing price for the policy. They can also eliminate competition from other providers, who might be willing to pay a higher amount (e.g. the fair market value) to acquire that policy.
So producers and advisors need to weigh this knowledge when representing the best interests of their clients.
Related: 3 reasons to consider life settlements for your senior clients
Clients want to feel confident that “no stone was left unturned” in the pursuit of the highest possible value for their policies. (Photo: Thinkstock)
Experienced agents “leave no stone unturned”
In any financial services transaction, consumers want to be assured that those involved have their best interests at heart. And advisors are committed to giving that assurance.
Related: What you don’t know can hurt: 3 life settlement case studies
Based on our observations, insurance producers and financial advisors who facilitate life settlement transactions for clients take their responsibility seriously. Their clients want to feel confident that “no stone was left unturned” in the pursuit of the highest possible value for their policies.
Advisors will want to evaluate whether the “provider direct” approach (versus using a life settlement broker) runs contrary to the agent’s goal to “leave no stone unturned” when pursuing the highest value for their client’s policy.
In an era of increased consumer protection laws and more stringent fiduciary standards for financial professionals, the above question is both timely and relevant to the life settlement marketplace.
As noted by speakers at the 22nd Annual Fall Life Settlement Conference, “Consumers will have confidence in a market where transparency and disclosure are a core part of transactional behavior.”
Tapping into that mindset, advisors seek the expertise of life settlement brokers and trust them to:
negotiate with multiple providers in pursuit of the highest offer for their client’s policy;
maximize the client’s offer by minimizing the provider’s margins;
operate with transparency by disclosing the amount received on the transaction.
Related: Is a life insurance settlement right for your client?
In addition to representing the policy seller before multiple providers in pursuit of the highest offer, the broker’s involvement signifies a competitive rivalry for the policy’s purchase. (Photo: Thinkstock)
Consumers ask, “Stone? What stone?”
What some agents may not realize is that Internet-savvy seniors (some of whom are likely their clients) are now going “provider direct” without knowing much about the marketplace. Some policy owners feel so burdened by expensive premiums for unwanted policies that they turn to the Internet in search of answers. Organic search engine results and paid digital ads make it easy for those seniors to simply reach out to a life settlement company without fully understanding the esoteric nature of the secondary market.
Related: A long-term care plan for clients who have failed to plan
For seniors looking for immediate solutions, phrases like “provider direct” and “leaving no stone unturned” have little context or relevance for them, because they do not understand the functional roles of brokers and providers. They believe they have nothing to lose by following up on promotional ads from life settlement providers offering free policy evaluations and preliminary quotes over the phone. Some consumers may be told that involve their agent or a life settlement broker isn’t necessary.
However, the life settlement broker does play a critical role. In addition to representing the policy seller before multiple providers in pursuit of the highest offer, the broker’s mere involvement signifies a competitive rivalry for the purchase of the policy, which often motivates providers to strike a more favorable ratio between the policy’s purchase price and the provider’s margin on the transaction. The policy seller obviously benefits when providers can offer as high a price as possible with margins as low as possible.
That’s why we encourage agents and consumers to do their research, ask questions, and make an informed decision. (To learn more about secondary market bidding wars, please read our previous LifeHealthPro article, “What Producers Should Know About Fair Market Value.”)
Case study: merits of a skilled broker
The most compelling argument for using an experienced life settlement broker is best presented as a success story. In the case summary below, it’s clear that the outcome would have been much different had the policy owner decided to go “provider direct,” instead of engaging a broker to represent him.