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October 28, 2016 at 08:00 AM
It’s astounding how much I paid to have someone ask me that question. Not once, not twice, but six times. Yet it was worth every penny.
Something was brewing inside of me that simply had to be dealt with. It’s probably brewing inside of you, too. It was nagging at me, an unanswered question, and a pain that just wouldn’t go away. It was the thing that caused me to invest a lot in a consulting relationship that began the process of changing just about everything for me.
The question is so simple, yet has profound insight attached to it. When he asked me, over and over, what I disliked most about my business, I was forced to reckon with the pain of what I had tried to hide. I loved — and still love — what I do, yet that one thing that kept me from moving forward was the thing that I had reasoned had to be something I did for the rest of my career.
Related: 42 reasons to love being an insurance agent
My response to that question will be different than yours, so there’s no benefit in me telling you what I said after he asked me the sixth time. This is about you, not me. This is about you confronting the very thing that’s holding you back from being the very best at what you do.
You see, each of us has unique ability. The great Dan Sullivan, founder of Strategic Coach, has done an amazing job of helping us see that. We’re each wired to do amazing things, but just not as many amazing things as we might have thought. No, we’re supposed to do fewer things, allowing us to become even more amazing at an alarmingly few number of things. By confronting the part of my work that I disliked most, I was seeing for the first time the path forward to doing more of less.
Let me ask you: “What do you dislike most about your business?” Now tell me why that is.
Great, now what would you do differently to never have to do that thing again? Describe it in great detail.
If you were to take that path, and never have to do that thing again, perhaps allowing someone else to do it profoundly better than you’ve been doing it, what would that mean for you?
