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How can I successfully transition from military life to life insurance?

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I’m a recently retired veteran, insurance producer and I’m ready to be the best veteranprenuer I can be. I believe in myself, but I’m finding it difficult to get people to understand the importance of living life insurance.

We are truly a culture that life insurance is associated with death. How can I use my 25 years of military experience with other veterans to get them to see the value in the various products?