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Industry Spotlight > Broker Dealers

Why slow progress is fast growth

By Dan Waldschmidt

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You think you want more sales right now. You think you want faster sales right now.

But what you really want is to know that you can reliably produce revenue. That you can spot opportunities and turn those opportunities into revenue and increased wallet share with targeted customers.

So take your time to do things right.

Don’t just whip together a marketing campaign and expect to get amazing results. Invest in being unexpected and delightful.

What could you do that would convince your ideal customer that you’re not just like everyone else?

That person you so desperately want to speak with is being hounded with emails and letters, notes and marketing campaigns by everyone else in your industry.

Did you know that the average senior executive gets 30 new sales pitches a day?

It’s not a numbers game after all. At least not a volume of numbers game.

It’s about quality and having something amazing to say. And when you master that, providing extraordinary value, you go fast. Because now you have a process for generating a lifetime of revenue.

You’re not hoping that your last-ditch, throw-everything-at-the-wall-and-see-what-sticks sales plan will work.

You’ve been thoughtful enough to know that it will.

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