Creating blog posts for your agency website is an important way to connect with customers and attract new prospects.
Creating articles to post on social media sites, including LinkedIn, helps extend agency reach and showcase expertise.
Why LinkedIn publishing?
In the US, 38 percent of adults use LinkedIn daily, many of which are business people that include your customers and prospects. LinkedIn provides a publishing platform for members to create and distribute authoritative articles. These articles are then categorized on Pulse, LinkedIn’s content aggregation system. Pulse allows people on and off LinkedIn to see your article, but only LinkedIn members can share, like or comment on a post.
Access to professionals
Nearly half of people who read articles on LinkedIn Publisher are upper management in their respective industries: CEOs, VPs, COOs, CTOs. An article published on LinkedIn can receive tens of thousands of views and hundreds of comments. Many businesses that regularly publish on LinkedIn have stated they obtain new clients from their LinkedIn publishing efforts.