Fifty years ago when Jacquelin Susann’s cult novel “Valley of the Dolls” was published, women did not have many choices in life. Few were out in the workforce and even then, their financial decisions were, in all likelihood, taken by their husbands.
This July, “Valley of the Dolls” will be re-released in a brand new edition that the publishers are hoping to target to a new generation of women in their 30s – women who have many freedoms and choices, including financial, but who nevertheless still have a tough time in figuring out what these are.
That’s where financial planner Patricia Allen, founder of Bay Area firm Paris Financial Planning, comes in.
Allen has made it her goal to help women figure out what they want to do in life and come up with a viable financial plan that enables them to live those choices out.
Choice has always been important to Allen — the only girl among seven siblings raised by a single mother — because she was brought up to think that she would never have any.
“My mother was poor, she had no skills and no education and we lived on welfare,” she says. “I grew up in poverty and in the belief that I would never amount to anything. But I knew there had to be a better way and I refused to settle. I knew I had many challenges to overcome to make choices in life and that most of all, I had to be financially independent.”