If your target insurance market includes businesses, then you should be leveraging LinkedIn as an integral aspect of your insurance marketing plan.
With LinkedIn you can connect and network with business professionals in your target markets, and better determine the decision makers for these companies. LinkedIn differs from Facebook, Instagram and Twitter, because it’s a business centric social media platform requiring a different approach to be successful.
Here are some tips to help you along the way.
1. Professional picture:
You need a professional picture for your LinkedIn profile. Smile and look friendly but don’t use a selfie, a low resolution (blurry) image or a picture which is too casual.
2. Explain how you help your customers:
Don’t just copy and paste information from your resume on LinkedIn. Use the “Summary” and “Experience” sections to show what you can do for your customers and how you can help your ideal prospects.
3. Skills and endorsements:
Include all relevant skills on your profile and ask current customers who are on LinkedIn to endorse you so that connections will see you are an expert.
4. Make it easy to communicate with you:
In your profile, include your contact information (address, phone number and a link to your website) to make it easy for prospects to reach out to you.
5. Post articles – long form publishing: