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Practice Management > Building Your Business

Predict your marketing success in 2016

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Take this quick assessment or quiz to predict your success in 2016 and find areas to improve.

1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download an article or whitepaper, register for a seminar, or another way to interact?

Value: 5 points for one or more calls to action.  _______

Value: 5 additional points for each call to action that is already generating qualified leads. ______

2. Do you have video on your website that is less than 1 minute and that gets views each week?

Value: Give yourself 5 points.  ______

3. Do you have a marketing activity that will generate a minimum of five new qualified prospects each month (seminars, events, mailing, email campaign, networking, strategic alliance referrals, client referrals, etc.)?

Value: 5 points for each activity or strategy that has been proven or will be likely to produce qualified prospects: ____

4. Do you have a list of more than 500 prospective prospects to email and/or mail?

Value: 5 points with 5 points for each additional 500 prospects on your list.  _______

5. How often do you contact your list of prospective clients?

Value: 10 points for monthly contacts of email, mail or calls: _____

6. How many prospects do you have on your “hotlist” – those you feel have a high likelihood of doing business with you this year?

Value: 1 point for each hot prospect:  _____

7. How many referrals did you receive in 2015?

Value: 1 point for every referral that became a client:  ______

Total Score: _______

How to predict your success (score card):

Top Producer:

Score of 80 to 100+ points – you will likely have a great year!

Marketing Up and Comer:

Score of 50 to 79 points – you are building a strong pipeline!

Just Getting Started:

Score of 30-49 points – you are on the right track but to acquire the new business you deserve, more attention may need to be paid to your marketing.

Opportunity Alert:

Score of 0-29 points – you have all sorts of potential to use marketing better to generate prospects and new business.

Good luck and good marketing in 2016!

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