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The 4-ingredient holiday recipe for a perfect advisor blog

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Every great dish starts with a great recipe and of course, quality ingredients. The same formula applies to the creation of a blog. In essence, it’s all about the effort and dedication of time you place into your blog that can make it a work of perfection

In the midst of all the frenzy to prepare for the upcoming holidays, it’s important to remember that even your website needs some loving too. That’s why I’ve prepared for you a simple holiday recipe to cook up a blog that’s sure to make your clients and prospects wanting to take a bite.

So, I’m taking on the role as little Martha Stewart, dishing out the ingredients to making the perfect blog just in time for the holidays.

The ingredients:

  • Fresh quality content 
  • 1 main blog page 
  • A dash of tags 
  • A delicious content marketing strategy

Cooking directions:

1. Good quality and fresh content.

Good quality and fresh content is like the dough for baking a delicious apple pie and the batter for creating some irresistible gingerbread cookies. You get the point.

Good content is the foundation for an amazing blog: readership. That’s no different than putting a plug to stop the flow of traffic coming into your website.

Content can also come in various forms such as videos and even infographics. Although these content forms divert from the typical written word, they can do just as great of a job at driving traffic (given you incorporate the right videos and/or infographics of course).

So next time you think of creating a new blog entry, don’t limit yourself. Instead, spice things up with a video or two.

The key rule to creating quality content is to always avoid presenting a huge wall of text but rather aim to provide content that you think your clients and prospects will find interesting, valuable and understandable. 

2. One main blog page.

Now that you have created a blog entry with some solid content, it’s time to think about organization and location. That is, how will you let people find your blog entry on your website?

A main blog page can help solve this problem by displaying all your blog entries created through the dashboard in a chronological list with the latest blog entries at the top. What this does is it allows people to navigate to a directory of all your blogs with just a click of a button.

3. A dash of tags.

Another method of organizing your blogs is by incorporating tags.

First of all, tags should not be mistaken for keywords. Keywords are defined as the search terms that are inputted into Google (or any other search engine) that searchers use to describe what they’re looking for. On the other hand, tags function as categories for your blogs. Thus, you can even insert a list of categories on the sidebar of your blog page to assist people in navigating to your blog entries by their associated topics.

4. A delicious content marketing strategy.

Your blog entry, including your main blog page, should be hot and fresh out of the oven by now. The next step to making your blog successful is to showcase it to the world in order to generate leads and ultimately, drive traffic to your website. 

A lot of what today’s marketing is involves sharing content on social media because nearly everyone is on some social network or another.

Pushing your content out to Twitter, for instance, not only branches out your content to a wider scope of audience but also helps you establish connections with the right people. 

So, to top off the blog that you have cooked up with a finishing touch, try posting it on various social media sites.

Merry blogging! 

Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel.

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