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December 09, 2015 at 05:59 AM
Editor’s note: This is the last article in this series. To read all of the tips, go here and here.
What is the goal of professional speaking?
The goals of professional speaking are to entertain, inform, inspire, and to get the audience to take action.
The truth is, in order for your presentation or speech to have its greatest effect you need to be able to entertain and wow your audience.
I’m going to give you eight ways that I use in my speeches to keep my audience on the edge of their seats until the end of my talk, here are the last two tips:
7) Appeal to patriotism, loyalty or personal gain.
You can appeal to certain motivations to gain the attention of your audience. For example:
“Our country is going through great difficulties today and I’m going to give you five things that we have to do to make America once again the land of the free, the home of the brave, and full of opportunity for you, and me, and for our kids.”
So you have to ask yourself what are the motivations of the people in your audience.
8) Tell the audience exactly what they are going to gain.
The great motivation is a desire for gain. If you can convey to them that they’re going to gain things from your talk, like time, money, or greater success or prestige in any area, then they will be listening and they’ll want to know how they can do that.
A wonderful way you can open a talk, by the way, is you can say:
“There are three things you need to do if you want to double your income in the next 12 months.”
