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Practice Management > Building Your Business

How to supercharge your marketing with video

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In today’s market, cutting through the marketing clutter and communicating more effectively and efficiently is one of the keys to success. On this episode of the podcast, we delve into the wide world of video to help grow your practice. Bart Camarata, creator and host of BenefitAdvisor TV helps us to understand the different ways successful practices are deploying this strategy.

We also discuss the pros and cons of big-budget production versus the more do-it-yourself type endeavors. You might be surprised to learn which one actually works better.

Listen in as Bart shares his thoughts on why he believes the video is the “King of All Media” and explains how simple it can be for advisors to get started with that medium. One of the important aspects we explore is how using video helps you to create social proof while also acting as a force multiplier for your agency.

Check back here every Tuesday, or subscribe to ShiftShapers at iTunes so you automatically receive all of the amazing upcoming episodes. You can also register for special events and be notified of upcoming interviews at