What is the goal of professional speaking?
The goals of professional speaking are to entertain, inform, inspire, and to get the audience to take action.
The truth is, in order for your presentation or speech to have its greatest effect you need to be able to entertain and wow your audience.
I’m going to give you eight ways that I use in my speeches to keep my audience on the edge of their seats until the end of my talk, here are four more:
3) Tell the audience how good they are.
Throughout the talk I will loop back and say:
“Because you’re in the top ten percent, you know this…”
“People in the top ten percent like yourself do this…”
“People who aspire to be in the top ten percent set goals or manage their time this way.”
So, I’m always linking back and telling them that they are in the top ten percent and that’s how good they are. Now that’s one way to make it entertaining and enjoyable, because people will all smile and feel happy.
They’re thinking: “Boy, this guy’s really smart. I didn’t even realize I was in the top ten percent until he told me.”
4) Link back to your opening during your speech.
Starting with a strong opening line or a really good story that you can link and hook your whole talk back into, is very, very powerful. And I’ve done this year after year.
More on storytelling to come…
5) Relate to the audience’s self-interests.
What motivates people to be really interested in your talk, aside from the subject, which many of them may have to be there for?
Many people have told me that they were forced to come to my seminar. They didn’t want to come, because they didn’t think they would learn anything.
So they weren’t there because I was such a wonderful person. They were there because they had to be. The question you have to ask is, what are the motivations that you need to appeal to so that they will really listen?
Truthfully, I’ve found is that one of the great motivations is self-interest. That’s why I ask how many people would like to double their income. They all raise their hands spontaneously.
Then I say:
“Well, in the time we spend together, I’m going to give you several ways that you can double your income. These are ways that have been tested and proven by people all over the world. They’ve done these things over and over, and I’ve used them myself to go from rags to non-rags. I’ll give you those same ideas. Would that be a good use of our time together today?”