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Practice Management > Building Your Business

How can you effectively reach busy prospects?

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When I first started in the business, I was more concentrated on the quantity of prospects I met with over the quality. I didn’t take the time to consider whether I would be a good fit for the client or if they were for me. I worked with whoever was interested.
As I’ve progressed, I’ve found a target market that works for my business – millennial physicians and dentists – and I’m working with wealthier clients. One challenge I’ve seen is that prospects in these markets are busier and thus harder to reach. It can be a struggle to contact and work with enough to maintain the momentum needed to reach my goals.
My question is, how do you keep enough business to stay productive while also trying to work with prospects that are hard to reach?