Digital content marketing provider Vestorly announced the launch of its “Intelligence Center” on Wednesday morning.
Vestorly, a startup founded in New York in 2012, is an online platform that lets businesses automate their content marketing across social media platforms, newsletters, websites and emails. Its new Intelligence Center will be an administrative dashboard available free of charge with special pricing for custom services.
“There are three 3 parts to the Vestorly application: the reader application for the public, the publisher application for the financial professional to use the real-time Web, and the administrative application to control that flow,” said Justin Wisz, CEO of Vestorly, in a statement. “Intelligence Center is the refinement of the administrative flow, which enables an unprecedented level of configuration and control. Enterprises can feel like they have their own in-house content marketing software built to spec and made accessible for their population of representatives.”
Companies with networks of professionals, agents and representatives can leverage Intelligence Center to control features, configurations, content approval workflows, data visualization, integrations with the Vestorly API, and audit histories all from one workflow.
Vestorly is one of the only content aggregation and display software platforms with the ability to reveal the identity and reading behavior of individuals in a given audience. The Integlligence Center allows users to further monitor real-time activity and data.
“The most unique thing about Intelligence Center is the visibility into a new and unique set of data hiding in the network of representatives: what content is most read and shared, which clients and prospects are most active, when is the right time to send an email roundup, and other vital communications data, which enterprises can use to support their representatives,” Wisz said in a statement. “Each of these enterprises has their own ‘network effect’ and Intelligence Center enables them to harness that data.”
Intelligence Center also allows for a easier content approval workflows with Vestorly’s “Approve for One, Approve for All” feature. Vestorly says this feature will allow the business to “crowdsource” content curation to the representatives in the field, reduce the workflow of compliance officers and provide real-time audit histories of content approval.
“Compliance and marketing teams can now collaborate much more effectively in managing the flow of approved content in a controlled environment, without sacrificing quality,” according to Vestorly.
— Check out Vestorly Hopes Smarter Data Equals More Clients on ThinkAdvisor.