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How to better sell to women [infographic]

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The best way to find out public sentiment about something is to ask as many questions as you can. This is why there are so many surveys and reports out there, of course. Let’s add one more to the mix: Prudential Financial recently sought to learn more about women’s attitudes and behaviors toward money and financial goals in a recent study.

The report found that while women appeared to be less worried about their financial security last year than they were after the 2008 financial crisis, they are still not confident enough that they will be able to maintain their lifestyle during retirement.

The article, published here, delves deeper into the report and women’s needs and goals. Below is an infographic that summarizes these findings.

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