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How to write a great B2B video script (Part 2)

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The first part of this article is published here.

The video is a highly effective marketing tool because it quickly conveys your message and delivers results almost immediately. Videos receive 100 percent more engagement than other types of posts on Facebook. Videos on websites are more likely to convert visitors to buyers.

Even though many insurance brokers, wholesalers and agents know the value of video marketing, creating a video can be challenging. Here are two more tips on how to get started:

Keep it BRIEF

Short videos keep the attention of your audience better than long videos. According to White Board Geeks, a video script should have approximately 150 words per minute. So a 3-minute script would be 450 words.

Professional voiceover

Trust us on this. Do not waste time trying to create a perfect voice over in-house.

Video marketing exposes your brand to larger audiences, captures the attention of your target audience and will help you boost your online presence. Videos establish your authority and credibility in your industry and will lead to increased sales.

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