More than preceding generations, millennials were raised to think they were special by their parents, teachers and other mentors. Unfortunately for twenty-somethings, their bosses are not so quick to give them accolades, and it’s bumming them out.
It’s a problem that employers should be aware of for their own sake, according to a report by Blackhawk Engagement Solutions, a consulting firm that specializes in engagements and incentives in the workplace. The report is based on a survey the firm conducted of 1,800 rank-and-file employees, including 350 millennials.
According to Blackhawk, the survey revealed that occasional company-wide activities aimed at showing appreciation for employees do little to make workers feel valued. Young people want something they can spend.
“All-expense-paid trips and tickets to sporting events have little appeal for millennials,” said Rodney Mason, Blackhawk’s global vice president of marketing. “Instead, they want more immediate and consistent recognition for their professional contributions and love the immediate gratification of prepaid card rewards.”