We need new ways of standing out in a crowded market and reaching our prospects.
I created Agent Review, the “Yelp for insurance,” to help solve this problem for insurance agents.
The fact is, consumers are relying on review sites more than ever before to get advice and recommendations before making decisions both large and small, whether it’s where to have dinner or what insurance agent to choose.
So, how can agents be more innovative in their sales and marketing efforts? Whether it’s on Google, Angie’s List or Agent Review, here are three keys to standing out on consumer review sites:
Educate your clients. Many review sites let you respond to customer reviews publicly. Use this online real estate as a chance to educate your past and prospective customers about insurance, while nurturing relationships.
Share your clients’ stories. When you get a great review, share the success story on social media channels such as LinkedIn and Facebook. Link back to the review site within your status update.
Inform your network. Put a link in your email signature to your review sites. Include a “review me” call to action on both your digital and printed documents. Direct clients to your review sites from your primary website.
Reviews are increasingly guiding many of consumers’ major financial and life decisions. By making the most out of your presence on review sites, you can take your sales to new heights.
See also: 2 new apps that make it easy for customers to review your agency