Advisor Vicki Gunvalson has a hit TV show, a booming practice … and a killer goal-setting strategy to boot. Here are five of her top selling tips.
1. Be active on social media.
Social media is very important because the Baby Boomers are going to the Internet for information. So I have a strong presence on Facebook, LinkedIn. I’ve seen a lot of clients who have lost their jobs or have 401(k)s they need to rollover. So we have a strong presence on LinkedIn, and we’re building new clients from that. 2. Find your target market.
I do a women’s workshop every other month. We always have a great turnout at those because women like to be around other women. We like to know that we’re not alone if we’re single. So I cater to single, widowed or divorced women, and it’s nice. They have a little bit of a synergy between them going in. Maybe they own their own business, or maybe they’ve been employed by someone and have a pension coming in. It’s been a really nice, easy way to get into the women’s market. 3. Keep the leads coming.