Why moms need life insurance.

How much is a mother worth? No less than $65,284 per year, according to Insure.com’s annual survey computing Mom’s economic worth.

It is surely impossible to quantify the value of a mother, but neither should all her labors of love be taken for granted.

To that end, the folks at Insure.com perform a public service in estimating Mom’s salary based on annually updated Bureau of Labor Statistics data on occupational wages.

The insurance information and tools site each year computes a Mother’s Day Index, timed for a Hallmark holiday that belies the reality that Insure.com’s annual study serves to underscore: that Mother’s Day is actually every day.

Mom gets no day off from cooking, driving, helping with homework, taking care of the kids and sundry other activities included in the Index, which rose 3.7% over last year’s value of $62,985 and 9.1% over the 2013 Index figure of $59,862.

“Earnings for many of the tasks mothers are associated with, such as event planning and decorating the home, continue to grow and elevate Mom’s overall value,” said Penny Gusner, consumer analyst for Insure.com, in a news release announcing its Index update.

For example, the Index assigns a value of $23,088 for 40 hours a week, at BLS-determined wage of $11.20, for taking care of the kids 52 weeks of the year.

The rate is $18.68 an hour for 40 hours for “summer activity planner”—a 12-week stint where Mom serves multiple roles as “miscellaneous community and social service specialists, including health educators and community health workers,” which adds $8,964 to her average salary.

Her highest rate is the $25.91 earned as a private detective and investigator tasked with “finding out what the kids are up to” — a role she plays for an estimated 5 hours per week, 8 weeks per year — kicking in an added $1,036.40 to her pay.

As its name might suggest, Insure.com makes the point that families should be extremely careful — lest they insure not Mom.

The logic seems especially compelling for families where the mother does not work outside of the home. Such a mother would be ineligible for disability income protection in the event of an accident or illness that kept her from her job. So a long-term care policy could fill such a void.

Similarly, in the event of an untimely death, a life insurance policy would pay for services that must carry on and which grandparents may be unwilling or incapable of performing on a daily basis.

An article on the insurance information company’s site makes the point that women lag men in life insurance coverage — 52% vs. 62%, though the gap narrows among millennials.

But while Mom’s “pay” for shopping for the family, planning parties and unceasing chauffeur services add up quickly, a term life insurance policy for a young person can be had quite cheaply at least than a dollar a day.

“The Mother’s Day Index gives an entertaining way to broach the serious subject of evaluating your worth and making the appropriate financial planning, such as buying a life insurance policy,” Gusner is quoted as saying in the Insure.com release. “If the mother works outside the home, has a disabled or special-needs family member she cares for or more than one child to raise, obtaining life insurance on Mom is of the utmost importance.”