Guardian adds income protection TV

A disability insurer is trying to siphon off a little of the time consumers usually spend on looking at cute kittens and funny babies.

Guardian Life Insurance Company of America has picked May — Disability Insurance Awareness Month (DIAM) — to introduce a series of YouTube videos that show how owning disability insurance affects policyholders’ financial well-being.

One tells the story of how owning disability insurance, and whole life insurance, helped an anesthesiologist get his daughter through medical school after he became ill and could no longer work.