“I truly believe that of all the factors that impact the success of businesses, connectedness is the one element missing in most of today’s organizations,” says Daniel F. Prosser, author of THIRTEENERS: Why Only 13 Percent of Companies Successfully Execute Their Strategy—and How Yours Can Be One of Them.
“If today’s leaders actually focused on building the connectedness they and their employees crave, they would see a many-fold increase in performance and bottom-line results.” On the following pages, Prosser offers eight of the key ways that business owners can steer their company to success.
Successful businesses have transformative, interrelated conversations.
“Everything you do in your business is the result of a conversation,” explains Prosser. “Each business idea you come up with starts with a conversation. So does each action you take. Conversations have within them the ultimate power to make things be the way you say they’re going to be.
“It’s critically important to create awareness around the conversations going on inside your company,” he adds. “ I’ve seen amazing transformations happen when people uncover damaging conversations and replace them with others that build connections.”
Successful companies limit negative, viral conversations.
The greatest challenges in business today are these unseen obstacles—the limiting and negative viral conversations that infect your vision, your mission, and the strategy you’re trying to execute right now. They undermine and sabotage individual and team performance.
“These conversations aren’t complicated,” notes Prosser. “You don’t have to have training in organizational development to recognize them. However, they are the reason your employees are disconnected from you, from your vision, from your mission, from the strategy for your company, and from the needs of your customers.”
Successful companies take action with strong declarations.
“There is a big difference between a conversation for action and talking about action,” says Prosser. “You can have countless meetings talking about action but because you haven’t created a ‘conversation for action,’ nothing is getting done. Outcomes become possible only when you are willing to declare it to be possible—with absolutely no evidence that it is—and then to take the actions that are missing and that are consistent with your commitment. Your words gain power only at the moment you are willing to say how it is going to be and then take the actions to have it be that way.”
Leaders of successful companies ‘lead out loud.’