Nowadays, gaining exposure for your products and services takes herculean effort.
All the noise in the daily lives of clients and prospects has made it harder to attract the attention of your target market. And yet it has never been more critical for business survival and success.
To attract attention, you must stand out.
But to stand out, you must have a compelling reason for people to pay attention. Is your system or solution unique?
What about your latest promotion, call to action, staff or culture?
What is it that causes people to buy from you?
If you want to stand out, ask yourself these questions:
Are you promoting your sameness?
Do you feel the need to include a long list of things you could offer a prospect?