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Practice Management > Building Your Business

Questions to ask if you want stand out from the crowd

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Nowadays, gaining exposure for your products and services takes herculean effort.

All the noise in the daily lives of clients and prospects has made it harder to attract the attention of your target market. And yet it has never been more critical for business survival and success.

To attract attention, you must stand out.

But to stand out, you must have a compelling reason for people to pay attention. Is your system or solution unique?

What about your latest promotion, call to action, staff or culture?

What is it that causes people to buy from you?

If you want to stand out, ask yourself these questions:

Are you promoting your sameness?

Do you feel the need to include a long list of things you could offer a prospect?

Do you use the same verbiage on your website as others in your industry?

If you answered “yes” to any of these questions, you may want to consider modifying your approach. It’s time to stand out, not blend in.

Successful firms find ways to be exciting while sticking to their core values. Find out what compels clients to buy from you and feature those things in your marketing messages. That way, people will have no choice but to pay attention.

Sign up for The Lead and get a new tip in your inbox every day! More tips:

Stop trying to blend in

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Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. For more information, go to


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