Millennials are notoriously picky when it comes to who they chose to do business with. They are known for their digital prowess and religiously check reviews online before committing to a company or service.
But just because they’re constantly online doesn’t mean every company can reach them with its digital presence. And according to a recent poll from Gallup, that’s especially true for insurance companies. According to the research, of all generations, millennials are the least likely to be fully engaged — and the most likely to be actively disengaged — with their primary insurer.
This is a problem. A big problem.
Millennials are the largest generation in the U.S. and will grow to dominate the market in the years to come. Insurance company leaders who don’t take steps now to engage this demographic will inevitably be left behind.
But just how do you engage and market to millennials online? Read on to find out.
5. Use current clients
As Gallup states, “insurers can leverage existing relationships with members of older generations who can reach out to the millennial family members.” Just about everyone has a baby boomer in their client base. And by offering incentives to add policies for millennial relatives, insurers can potentially gain new customers — or engage an entire family.